The Selling of the Presidency
I recently did a series on the lessons to be learned from an American Presidential campaign. These campaigns are easily the biggest case studies you’ll ever see, and every detail is there. All publicized, analyzed, criticized and laid bare in the kind of detail you’d never get about a commercial product launch.
I’ve put that series into a 33-page PDF, for your edification. Grab a copy, free, at Selling The Presidency.
Enjoy!
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