Creating killer content
just got easier
From: Paul Myers
Chief Wordgeek at TalkBiz News
Do me a favor, if you would. Stop for a second and consider: How well
is your content performing for you? Are you getting the
results you want from it?
That's the important question, isn't it?
Your ability to communicate clearly is the basis for almost everything
you do online that makes a difference to you or others. It controls how
people decide to view you as a person, how much credibility they give
your ideas, your ability to get them moving... even how they assess
your intelligence and character.
When they read a post on your blog or an email to your list, do they
get bored and head over to YouTube for some cat videos instead? Or do they find
themselves getting eagerly sucked in to your message?
Do they respond to your posts, reply to your emails, and tell their
Facebook friends about your latest report? Do they subscribe to your
list and anticipate your next email? Do they spread your message?
Do they buy your stuff?
If so, you're creating killer content.
Most people don't. Some worry about getting things perfect, so they
never get anything done. Others don't pay any attention to quality, and
try to make up for their lack of skill through sheer volume. Others,
perhaps most folks, do their best and hope things end up okay. None of
these approaches usually work out very well.
A small number of people learn how to get it right
and make a difference
for others, and sometimes fortunes for themselves in the
The success stories aren't usually superstars. They're just people with
a message that gets others to take action
content gets results.
That's my definition of killer content, by the way: It gets people to
take the action you want. It does it without tricks, lies, or false
promises. It taps into something that's already there, and motivates
your visitors to do something about their existing desires. It
entertains or informs or instructs.
And, always, it connects.
The good news is that you don't need to be Ernest Hemingway or Steven
Spielberg to create the kind of content that gets results. It doesn't
matter who you are, because killer content isn't about you at all. It's
about connecting with the people you're talking to. The
people who already want what you've got to sell.
That's what this puppy is all about.
What's in it for
"Killer Content" is full of practical, solid information on what I
consider to be the single most important skill you can have if you want
to succeed online: creating content that moves people to
. I've packed in over 100 pages of advice and tips,
including some of my best tricks for getting people to read what you
write - and getting them to do something when they're done.
If you subscribe to my newsletter or have read any of my products or
reports, you know this isn't theory. I'm no Shakespeare, but I have a
little bit of clue when it comes to writing that gets results. I'm
going to give you just about every important thing you need
to know on the subject of writing content that gets results
wrapped up in a very readable 109 pages.
Here is a partial list of what you'll find in this course:
- What really matters when you're trying
to get someone to do something?
- The most dangerous mistake you can make in any
form of writing.
- It is possible to be too good. How to know when you're
doing it, and, more importantly, how to avoid this nasty and expensive
- How to find your own, unique voice - and why
that's critical to your success with any type of content. Including
- How to create articles that draw in prospects, subscribers
and targeted traffic, faster and more certainly than anything you've
probably seen yet.
- Why humor can be your best friend - or your worst
- How to overcome fear of writing.
- Why stories are the most effective form of
writing, and how to create one that will outpull anything else you can
write. (The formula is simple. I even show you this
'live,' and write one right in front of you!)
- The right mindset for creating real killer content, and how
to develop it quickly.
- How to deal with critics. (This
one might surprise you.)
- The one thing you should do before you ever set finger to
keyboard - every single time. Nothing else will have as big an impact
on your success as this one simple step.
- How to look at feedback properly, and how to get a
ton of it.
- The two commandments that every writer must obey if they
want to succeed. (Yes, there are really only two "must do"
- What it takes to get people to do things they know
they should do, but never get around to doing.
- The three magic words that determine how much attention
people pay to your content, and how to make each one a regular part of
- Creating outlines that make your work many times
faster, and significantly increase the number of projects you actually
- How to develop a commanding style for your writing.
- The 6 primary article types you should know, and a
simple formula for each.
- Why being yourself isn't just a good idea, it's a must.
Screw this up and you lose.
- Why the 'AHA!' moment is so important to your
customer - and how to give it to them.
- Why "Keep It Simple, Stupid" may be the
stupidest idea you ever hear.
- How to edit yourself, without editing the life out
of your work.
- How to ensure that every piece is crystal clear and flows
smoothly, from start to finish.
There's a lot more, but that will give you an idea of what you can
Clearly, you won't use every one of those ideas and techniques in every
piece you write. You couldn't. The good news is that you don't have to.
It also doesn't matter what your topic is.
To prove that, I write an article right there in front of you on what
many people find to be one of the most boring subjects ever: Backing up
your data. I defy you to read that piece and stay bored and indifferent
on the topic.
Bring on the Extras
The subject of getting your written voice right is so important that I
wrote an additional report on that alone. It's called, in my usual
over-the-top way of naming such things, "The Voice Report."
At 23 pages, it's short. It's also something you'll want to read over
more than once. Here are some of the comments I got on this one
from other writers:
"This report contains the kind
of information and encouragement one normally only gets in a first-rate
creative writing course taught by a master. And not just a master, but
one who cares and who can impart his knowledge in a way that's useful
to others (not a common thing at all, in my experience)."
"Few paid reports I have
purchased have even come close to it, and I can't think of any that
were as well written and carefully crafted."
"Paul, this is one of
the most insightful pieces ever written on the power of the written
word and putting more of ourselves into those words."
"This is a must-read for
anyone seriously looking to have an impact with what they say, written
"I have about 7 feet of
shelf space of books on writing non-fiction and fiction. I have been
studying writing for as long as I can remember. Your e-book is the most
succinct and relevant writing on how to find voice and style that I
have ever read!"
You also get a copy of "Marketing
." It shows you how to pick products or
topics that people want and are eager to buy. It covers a lot in a
relatively small space, including a simple way to find the words and
themes that will make your readers and viewers think you're
talking to them personally. Like you were reading their minds.
And, to help make sure your content gets noticed, I'm throwing in a
copy of Bob Serling's guide, "Powerful
Bob is a master copywriter, and this report reveals his system for
creating headlines - in 10 minutes or less - that draw your perfect
prospects into your content, actively expecting a positive experience.
Talk about ideal conditions...
My goal with this is to show you how to create content that
. The only definition I accept for that is: It gets
the action you want.
If you use just the basics of what this course will show you, you
should find your results increasing in ways you might not expect or
believe right now. Combine those with the more advanced techniques, and
... well ... I refuse to speculate on how much that could mean.
I do have a pretty serious 60-day guarantee, though: Read the book. Study the Voice Report. Look at
your existing content and think about how you can apply what you've
learned from them. If you don't feel you will get at least 100 times the
cost of the course in increased profits, let me know. I'll give you a
100% refund, no questions asked.
You can get the complete course today, including the bonus reports, for just $27.
improvements in just one piece of content could be worth many times
that to you. And the skills you gain from this course will help improve
every piece of content you create from now on.
No PS's. No fancy graphic covers or scads of dollar signs. And no
ridiculous promises. Just time-tested techniques to get you more of what you want from everything you create.
Give it a shot. You'll be glad you did.