Creating killer content

just got easier

From: Paul Myers
Chief Wordgeek at TalkBiz News


Do me a favor, if you would. Stop for a second and consider: How well is your content performing for you? Are you getting the results you want from it?

That's the important question, isn't it?

Your ability to communicate clearly is the basis for almost everything you do online that makes a difference to you or others. It controls how people decide to view you as a person, how much credibility they give your ideas, your ability to get them moving... even how they assess your intelligence and character.

When they read a post on your blog or an email to your list, do they get bored and head over to YouTube for some cat videos instead? Or do they find themselves getting eagerly sucked in to your message?

Do they respond to your posts, reply to your emails, and tell their Facebook friends about your latest report? Do they subscribe to your list and anticipate your next email? Do they spread your message?

Do they buy your stuff?

If so, you're creating killer content.

Most people don't. Some worry about getting things perfect, so they never get anything done. Others don't pay any attention to quality, and try to make up for their lack of skill through sheer volume. Others, perhaps most folks, do their best and hope things end up okay. None of these approaches usually work out very well.

A small number of people learn how to get it right and make a difference for others, and sometimes  fortunes for themselves in the process.

The success stories aren't usually superstars. They're just people with a message that gets others to take action. Their content gets results.

That's my definition of killer content, by the way: It gets people to take the action you want. It does it without tricks, lies, or false promises. It taps into something that's already there, and motivates your visitors to do something about their existing desires. It entertains or informs or instructs.

And, always, it connects.

The good news is that you don't need to be Ernest Hemingway or Steven Spielberg to create the kind of content that gets results. It doesn't matter who you are, because killer content isn't about you at all. It's about connecting with the people you're talking to. The people who already want what you've got to sell.

That's what this puppy is all about.

What's in it for you?

"Killer Content" is full of practical, solid information on what I consider to be the single most important skill you can have if you want to succeed online: creating content that moves people to action. I've packed in over 100 pages of advice and tips, including some of my best tricks for getting people to read what you write - and getting them to do something when they're done.

If you subscribe to my newsletter or have read any of my products or reports, you know this isn't theory. I'm no Shakespeare, but I have a little bit of clue when it comes to writing that gets results. I'm going to give you just about every important thing you need to know on the subject of writing content that gets results, wrapped up in a very readable 109 pages.

Here is a partial list of what you'll find in this course:

There's a lot more, but that will give you an idea of what you can expect.

Clearly, you won't use every one of those ideas and techniques in every piece you write. You couldn't. The good news is that you don't have to.

It also doesn't matter what your topic is.

To prove that, I write an article right there in front of you on what many people find to be one of the most boring subjects ever: Backing up your data. I defy you to read that piece and stay bored and indifferent on the topic.

Bring on the Extras

The subject of getting your written voice right is so important that I wrote an additional report on that alone. It's called, in my usual over-the-top way of naming such things, "The Voice Report."

At 23 pages, it's short. It's also something you'll want to read over more than once. Here are some of the comments I got on this one from other writers:

"This report contains the kind of information and encouragement one normally only gets in a first-rate creative writing course taught by a master. And not just a master, but one who cares and who can impart his knowledge in a way that's useful to others (not a common thing at all, in my experience)."

"Few paid reports I have purchased have even come close to it, and I can't think of any that were as well written and carefully crafted."

"Paul, this is one of the most insightful pieces ever written on the power of the written word and putting more of ourselves into those words."

"This is a must-read for anyone seriously looking to have an impact with what they say, written or otherwise."

"I have about 7 feet of shelf space of books on writing non-fiction and fiction. I have been studying writing for as long as I can remember. Your e-book is the most succinct and relevant writing on how to find voice and style that I have ever read!"

You also get a copy of "Marketing ESP." It shows you how to pick products or topics that people want and are eager to buy. It covers a lot in a relatively small space, including a simple way to find the words and themes that will make your readers and viewers think you're talking to them personally. Like you were reading their minds.

And, to help make sure your content gets noticed, I'm throwing in a copy of Bob Serling's guide, "Powerful Headlines."

Bob is a master copywriter, and this report reveals his system for creating headlines - in 10 minutes or less - that draw your perfect prospects into your content, actively expecting a positive experience. Talk about ideal conditions...

My goal with this is to show you how to create content that succeeds. The only definition I accept for that is: It gets the action you want.

If you use just the basics of what this course will show you, you should find your results increasing in ways you might not expect or believe right now. Combine those with the more advanced techniques, and ... well ... I refuse to speculate on how much that could mean.

I do have a pretty serious 60-day guarantee, though: Read the book. Study the Voice Report. Look at your existing content and think about how you can apply what you've learned from them. If you don't feel you will get at least 100 times the cost of the course in increased profits, let me know. I'll give you a 100% refund, no questions asked.

You can get the complete course today, including the bonus reports, for just $27. The improvements in just one piece of content could be worth many times that to you. And the skills you gain from this course will help improve every piece of content you create from now on.

I want this!

No PS's. No fancy graphic covers or scads of dollar signs. And no ridiculous promises. Just time-tested techniques to get you more of what you want from everything you create.

Give it a shot. You'll be glad you did.


Paul Myers

TalkBiz Digital, LLC - 651 E 24th St - Erie, PA 16503
Email: || Phone: (814) 823-4522

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