Are you paying yourself what you're really worth?


From: Paul Myers
Publisher, TalkBiz News

When someone reads a post on your blog or an email to your list, do they get bored and head over to YouTube for some cat videos instead? Or do they find themselves getting eagerly sucked in to your message?

Do your newsletters, reports, videos, salesletters, articles, books and more get people to take action?

To do what you're asking them to do?

That's the important question, isn't it?

Your ability to communicate powerfully is the basis for almost everything you do online that makes a difference to you or others. It controls how people decide to view you as a person, how much credibility they give your ideas, your ability to get them moving... even how they assess your intelligence and character.

Do they respond to your posts, reply to your emails, and tell their Facebook friends about your latest report? Do they subscribe to your list and anticipate your next email? Do they spread your message?

Do they buy your stuff?

If so, you're creating killer content.

Most people don't. Some worry about getting things perfect, so they never get anything done. Others don't pay any attention to quality, and try to make up for their lack of skill through sheer volume. Others, perhaps most folks, do their best and hope things end up okay. None of these approaches usually work out very well.

A small number of people learn how to get it right and make a difference for others, and sometimes  fortunes for themselves in the process.

The success stories aren't usually superstars. They're just people with a message that gets others to take action. Their content gets results.

That's my definition of killer content: It gets people to take the action you want. It does it without tricks, lies, or false promises. It taps into something that's already there, and motivates your visitors to do something about their existing desires. It entertains or informs or instructs.

And, always, it connects.

The good news is that you don't need to be Ernest Hemingway or Steven Spielberg to create the kind of content that gets results. It doesn't matter who you are, because killer content isn't about you at all. It's about connecting with the people you're talking to. The people who already want what you've got to sell.

That's what this puppy is all about.

What's in it for you?

"Killer Content" is full of practical, solid information on what I consider to be the single most important skill you can have if you want to succeed online: creating content that moves people to action. I've packed in over 100 pages of advice and tips, including some of my best tricks for getting people to read what you write - and getting them to do something when they're done.

If you subscribe to my newsletter or have read any of my products or reports, you know this isn't theory. I'm no Shakespeare, but I have a little bit of clue when it comes to writing that gets results. I'm going to give you just about every important thing you need to know on the subject of writing content that gets results, wrapped up in a very readable 110 pages.

Here's a partial list of what you'll find in this course:
  • What really matters when you're trying to get someone to do something?

  • The most dangerous mistake you can make in any form of writing.

  • It is possible to be too good. How to know when you're doing it, and, more importantly, how to avoid this nasty and expensive mistake.

  • How to find your own, unique voice - and why that's critical to your success with any type of content. Including sales copy.

  • How to create articles that draw in prospects, subscribers and targeted traffic, faster and more certainly than anything you've probably seen yet.

  • Why humor can be your best friend - or your worst enemy.

  • How to overcome fear of writing.

  • Why stories are the most effective form of writing, and how to create one that will outpull anything else you can write. (The formula is simple. I even show you this 'live,' and write one right in front of you!)

  • The right mindset for creating real killer content, and how to develop it quickly.

  • How to deal with critics. (This one might surprise you.)

  • The one thing you should do before you ever set finger to keyboard - every single time. Nothing else will have as big an impact on your success as this one simple step.

  • How to look at feedback properly, and how to get a ton of it.

  • The two commandments that every writer must obey if they want to succeed. (Yes, there are really only two "must do" commandments)

  • What it takes to get people to do things they know they should do, but never get around to doing.

  • The three magic words that determine how much attention people pay to your content, and how to make each one a regular part of your writing.

  • Creating outlines that make your work many times faster, and significantly increase the number of projects you actually finish.

  • How to develop a commanding style for your writing.

  • The 6 primary article types you should know, and a simple formula for each.

  • Why being yourself isn't just a good idea, it's a must. Screw this up and you lose.

  • Why the 'AHA!' moment is so important to your customer - and how to give it to them.

  • Why "Keep It Simple, Stupid" may be the stupidest idea you ever hear.

  • How to edit yourself, without editing the life out of your work.

  • How to ensure that every piece is crystal clear and flows smoothly, from start to finish.

There's a lot more, but that will give you an idea of what you can expect.

Clearly, you won't use every one of those ideas and techniques in every piece you write. You couldn't. The good news is that you don't have to.

It also doesn't matter what your topic is.

To prove that, I write an article right there in front of you on what many people find to be one of the most boring subjects ever: Backing up your data.

I defy you to read that piece and stay bored and indifferent on the topic.

Bring on the Extras

One of the hardest things people face when learning to write well is finding their authentic "voice." The way of writing that sounds the same to the writer as it does to the reader. That creates the bridge between the two and makes things flow.


The subject of getting your written voice right is so important that I wrote an additional report on that alone. It's called, in my usual over-the-top way of naming such things, "The Voice Report."

At 23 pages, it's short. It's also something you'll want to read over more than once. Here are some of the comments I got on this one from other writers:

"This report contains the kind of information and encouragement one normally only gets in a first-rate creative writing course taught by a master. And not just a master, but one who cares and who can impart his knowledge in a way that's useful to others (not a common thing at all, in my experience)."

"Few reports I have purchased have even come close to it, and I can't think of any that were as well written and carefully crafted."

"Paul, this is one of the most insightful pieces ever written on the power of the written word and putting more of ourselves into those words."

"This is a must-read for anyone seriously looking to have an impact with what they say, written or otherwise."

"I have about 7 feet of shelf space of books on writing non-fiction and fiction. I have been studying writing for as long as I can remember. Your e-book is the most succinct and relevant writing on how to find voice and style that I have ever read!"

A big part of getting results is delivering the experience your visitors expect when they hit your page or click through to an offer. Give them what they expect, and they'll keep taking action. Surprise them with something that doesn't fit, and they're gone. Along with whatever chance you had of making the deal.

To help you with that, I'm throwing in a copy of my report, "The Key to Conversion." In it, I show you how I helped a friend boost his newsletter sign-up rate by 1500%. He went from a few thousand subscribers to over a quarter of a million readers on the strength of this new offer.

I'm not going to tell you it will do the same for you. There's no way for me to know what you'll do with it. I can tell you that getting this wrong is one of the fastest and surest ways to sabotage yourself. And it's such a common mistake that there's a good chance you're making it right now.

Just using what you'll learn in this report could make a big difference in what you get out of what you've already built. And avoiding this mistake could tip the odds heavily in favor of success in your future efforts.

Another big challenge that haunts a lot of people who try to make a go of it online is equally common: They are reluctant to ask for the order.

You might be surprised at how many people who do well online suffer from this. They pay other people to create their salespages and ads, and they focus only on the product. That's fine if you have the budget and are willing to let go of some control. But even then, it can keep you from getting everything you want from your work.

For that, you're getting "Why Johnny Can't Sell."

If you're not comfortable asking people to pay for what you create, or if you're secretly afraid your work isn't valuable enough to sell, or if you just want to get over pricing it below what you know it's worth, this could be the cure for what ails you.

And, to help make sure your content gets noticed, I'm throwing in a copy of Bob Serling's guide, "Powerful Headlines."

Bob is a master copywriter, and this report reveals his system for creating headlines - in 10 minutes or less - that draw your perfect prospects into your content, actively expecting a positive experience. Talk about ideal conditions...

A powerful headline can, all by itself, make the difference between a wild success and an abject failure.

My goal with this course is to show you how to create content that succeeds. The only definition I accept for that is: It gets the action you want.

If you use just the basics of what this course will show you, you should find your results increasing in ways you might not expect or believe right now. Combine those with the more advanced techniques, and ... well ... I refuse to speculate on how much that could mean.

I do have a pretty serious 60-day guarantee, though: Read the book. Study the Voice Report. Look at your existing content and think about how you can apply what you've learned from them. If you don't feel you will get at least 100 times the cost of the course in increased profits, let me know. I'll give you a 100% refund, no questions asked.

You can get the complete course today, including the bonus reports, for just $27. The improvements in just one piece of content could be worth many times that to you. And the skills you gain from this course will help improve every piece of content you create from now on.


Oh yeah... And have fun!

 
Paul



Paul Myers - TalkBiz News
651 E 24th St, Erie, PA 16503

(814) 823-4522
paul@talkbiz.com


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