Discover The Pricing Secrets Even The
Marketing "Gurus" Don't Tell You...
Special Report by Paul Hancox, presented by TalkBiz News
If you're selling any kind of product or service, or are
thinking of doing so, one of the most important questions you could
ever ask is...
"How do I
determine the price of my product or service?"
For some physical retailers, pricing is easy - they just add a profit
margin to their costs, and they have the price!
what about digital products that have much lower costs or are harder to
value? For instance, how do you price a 30 page PDF report, a PHP program,
15 video downloadable set?
Of course, you might be wondering...
Why does pricing matter so much
Let me give you a couple of examples of why pricing is so important:
So this begs the question...
- Set your price too high above what people
are prepared to pay, and you may end up stifling sales and choking your
it too low, and people may view your product as "cheap" and lacking in
quality. (Yes, it's possible to have too low a price - see
- Set it high and then drop the price
significantly, and your current customers may complain that they've
How do you find the "right" price?
been marketing on the Internet for over 10 years now, and I've long
been an advocate of "price testing" - but what I've discovered over
that time is: testing is
only part of the story.
I gradually realized that there was much more to pricing than I initally thought,
which is why I
decided to put it all together into a special report, called
Pricing For Big
For example, consider the following six commonly held beliefs by many
Do you believe these six Internet
OK, they're not "myths" in the traditional sense, but as I'll show you,
they are a lot less true than many marketers think:
#1: Lowering your prices will increase your sales.
sounds like common sense, doesn't it? After all, who doesn't like
savings, bargains and discounts? Yet in my report I'll share with
you several examples of where sales went down as the price
discovered that there are specific circumstances in which this is
likely to happen - so it's important to know what they are, which I'll
explain in the report.
#2: You can never have too low of a price.
my report I'll give you an example of where lowering the price by just
$1 actually killed sales altogether! Clearly the lower price was "too
low". More importantly, I'll explain what happened, and why people
stopped buying just because the price was lowered by $1.
#3: Pricing too far above your competitors will kill sales.
should definitely keep an eye on your competitor's prices - and just
about every online business has competition of some sort - but in the
report I'll show you a specific example of where pricing far higher
than the competition was used as part of an effective pricing strategy.
But be careful... don't do this unless you understand the circumstances
in which it can work, which I'll explain in the report.
#4: The best way to determine your price is to ask your potential
customers what they'd be prepared to pay.
This might sound surprising, but your potential customers are actually
people you should ask about pricing! This is a critical piece of
understanding that you must know, but very few marketers understand
#5: Customers like choice, and they can never have too much of it.
I'll show you how research has shown that, in some cases, giving customers too many
choices can actually shrink sales dramatically
(i.e. by as much as SEVEN TIMES less!) and increase
the risk of refunds on the sales you make.
the other hand, there are specific circumstances in which adding more
choice is likely to increase your sales. Do you know what those
circumstances are? If not, you need to read my report.
#6: Prices that end in 7
Internet marketers believe that prices ending in 7 have a kind of
"magical" property, and outsell other price points. However, as I'll show you, this
is not always true!
If your prices end in 7 just because others have told you they work best,
then you could be losing money.
addition to busting or challenging these six pricing
show you many of the PSYCHOLOGICAL FACTORS that go into pricing and
price presentation, some of which have only recently been discovered -
such as the "decoy effect", the "compromise choice principle", and the
"pricing shortcut" rule that made one Internet marketer a fortune.
In addition to the above...
Here's what you'll discover in
... and much more. So then...
RAISING your price can increase sales, and under what circumstances
this is likely to happen. (But make sure you know what they are BEFORE
you do this! - p49)
- What Dell and magicians have in common,
and how you can use their techniques to influence people to want to pay more.
- Why do retailers still
prefer prices ending in 9? In particular, discover the surprising truth
about prices ending in 7 and 9 (as well as 99 and 00) that most Internet marketers won't tell
you - or simply don't know! (p65-69)
you're going to test your prices, how to do so safely and avoid the
mistakes that cost Amazon.com and Netflix.com money. (p17)
powerful psychological secret that will enable you to set a high
perceived value on your product or service, and raise your prices
easily. (p40, 41)
- If you're considering
selling through ClickBank, here's two simple and time-saving formulas
enabling you to
quickly calculate (a) the minimum price you need to charge to pay out a
fixed dollar commission, and (b) the percentage affiliate commission
you should set. (p43-46)
- How adding extra
choices can help you sell more, but too many can actually kill sales.
Find out exactly how and why here. (p52-58, p60)
pricing models you can follow, to sell products ranging from $7 to
$1,997. When you understand the mindset of potential customers at
different price points, you can sell high OR low priced products - or
- Discover the 3 M's - the 3 most important
factors in deciding your price points...
Why do you need this
who sells their own product or service, or is thinking of doing so at
some point, needs the valuable knowledge that is contained in this
After all, pricing is a critically important issue, and a bad pricing
decision can cost you money, and potentially restrict your sales.
there are many factors you need to consider before deciding on a price
point for your product, and in my report I'll explain each one and show
you the relative importance of each.
So don't neglect this most important issue - instead...
Start reading now, and get your
price of this 80+ page special report is only $47. It is covered by my
8 week personal guarantee: If you read this report and don't believe
that the information inside is worth at least 100 times what you paid for
it, let me
know and I'll refund 100% of the price. No questions asked.
This report is in PDF format, which is viewable on virtually every
computer platform (including Windows, Mac and Linux).
Here's what others are saying
about the report...
|Paul, I just finished reading your report for the
second time. You've
created another classic that will take its place alongside Small
Changes - Big Profits and 10% Conversions. I've read several works on pricing, and most of them are
so dry you could use them to make beef jerky. Yours, on the other hand,
was actually fun to read.
Over the last year or so, I've been involved with the so-called Offline
Gold or Cash Cow arena, consulting with real world companies on online
marketing. Probably the single most common question asked on the
Warrior Forum is 'how much should I charge?' Your report answers that
question splendidly, and should be required reading for anyone
considering selling their expertise to brick and mortar businesses.
Congratulations on knocking another one out of the park...
|Paul, I absolutely love Pricing For Big Profits! Like
I've come to expect from you, the pricing
approaches and strategies you discuss are very clearly and methodically
After reading this report, you've given me at least 3 very clever new
ideas to test for my own offers and those I write for clients -- and
you've given me a better understanding of WHY certain things work the
way they do.
As you know, for a copywriter the art of crafting an offer is often
inextricably tied to pricing.
You've both reinforced some of my own beliefs about "what works" but
also made me stop and rethink some things I hadn't fully considered -
at least not in the detailed and scientific way you always put things
I especially enjoyed the "Decoy Effect" and your in-depth analysis of
the harm in pricing
your products too low.
Thanks a million (dollars),
Yes, no words can describe that incredible report. It helped me so much
my new course "Clickbank Tornado" which is still in prelaunch testing
stage. So, I've tested with the new price which built on your factors
listed in the report, and guess what?! My conversions now up to 13%
|Paul, I have used your products in the past and
as far as I'm concerned
you are "The Authority on Split Testing" but I just wanted to let you
know this information on pricing
has to be some of your best work.
I was going to read this over the next couple of days and then give you
my review on it but once I got started I just couldn't put it down....I
had to keep reading! This report could make the difference of success
and failure of anyone interested in making money online.
You have made this the most in-depth report on pricing I have ever seen but
not only that, you have shown the reasons behind the principles in this
report and why they work!
This is absolutely outstanding and a must read for anyone wanting to
make money! I don't know what your price is going to be of this report
but even at a $1,000.00 it's still a bargain. I highly recommend this
fantastic report! As I said before...It is a must read and could be the
difference between success and failure for anyone in business.
Charles E. White
I just finished reading your report and it was fantastic.
Your report really shared a lot of invaluable information in an area
that's been a mystery to me. I've never really had a pricing strategy before and I
never thought to test it. So, my pricing
strategy has been: nothing. Just following the herd so I'm grateful to
have a clear blueprint to apply and test pricing
of my info products.
I'm happy to provide you my endorsement. Please feel free to use this
review as you wish.
P.S: If you have any questions, don't hesitate to send me an
email. Just use the contact link below.
TalkBiz Digital, LLC
651 E 24th St, Erie, PA 16503